
Multicasting
Bringing an additional dimension of efficiency
Incorporating multiple broadcast streams is helping stations in large and small markets alike to attract more viewers. ProTrack helps you make that effort worthwhile with a Multicasting module that simplifies the process of copying schedule blocks across multiple channels so that it can be done with nearly identical efficiency as a single channel.
Making content work smarter
When you can support the additional sales activity that might be generated by multicasting without additional operations personnel, you have real opportunity for growth. ProTrack's multicasting module for TV makes it easy to populate and/or copy scheduling information and get airing reports across multiple virtual channels.
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Multicasting
Moving into a mult-channel environment without multpiplying the resources you need to do it effectively can open new opportunitites in your market
- optimize the effectiveness of the Traffic & Scheduling departments even as you expand channel offerings
- create more compelling sales offerings without the worries or risk of losing track of activity across the multicast platform
