Traffic & Scheduling

More efficient scheduling means more opportunity
The expansion beyond conventional linear broadcast formats has intensified the challenges of effective scheduling. Factors such as rights management after original airing add new challenges to the productivity of traffic personnel as well as to the process tracking revenue. ProTrack's strength in accurate program and other media content scheduling, facilitated by integration with systems throughout the broadcast operation, keeps everyone on the same page and minimizes errors.

You don't just stay on schedule: you stay on track to make gains in your broadcast market.
In-depth report and planning tools
To prosper with today's viewership, media facilities and distributors of content need a traffic system that does more than manage everything that gets dumped into it: they need a traffic system that lets every department get more out of it. The sales department needs visibility into inventory; accounting needs to know the reality of what ran and when; master control needs access to the right content in the right format. ProTrack does more than tell what's supposed to happen — it helps make things happen.