ProTrack Radio
Intelligent efficiency is the only way forward
Industry consolidation and macro-economic conditions have pressed radio broadcasters to find every advantage they can — and delivering value efficiently has been guiding principle of ProTrack throughout its two decades serving broadcasters. ProTrack has the versatility to be effectively integrated into any environment:
- Single station
- Multi-station or multi-channel
- Broadcasters with both TV and radio operations
- Online audio
- HD radio
Results come when every department is accountable to the same information
Communicating at the metadata level with all departments within the radio business reduces the information lag times and misunderstandings that can arise during the hectic workday. From the leading edge of the sales process through content management and traffic, through to the integration of accounting functions, ProTrack has the power to keep your broadcast enterprise ahead of the curve.
- Build master schedules
- Print broadcast logs
- Build inventory models
- Track avails & schedule interstitials
