WCMU Implements ProTrack Radio
NORTHAMPTON, MA - March 5, 2008 - We are extremely pleased to
announce that WCMU in Mt. Pleasant, Michigan has expanded their use of our
broadcast management solution by acquiring and implementing ProTrack
Radio.
A long-time user of ProTrack TV, WCMU felt the need to unify their broadcast operations so that they could take advantage of the numerous operational and financial efficiencies that our comprehensive ProTrack solution offers. For example, by employing a centralized system across both operations, WCMU development teams can now maximize cross-selling opportunities, issue a single contract/invoice across their entire mixed-media portfolio (i.e. TV, radio, print, web, experiential, etc.) and generate more insightful underwriting reports on all current/future revenue opportunities.
A service of Central Michigan University, WCMU-FM delivers a balanced schedule of programs that inform and entertain over three million listeners throughout central/northern Michigan and parts of Ontario. Central Michigan University Public Broadcasting is the largest university-owned public broadcasting network in the nation and a vital community resource.
For more information regarding WCMU, please visit their website by clicking here.
Interested in learning more how our products and services can delivery efficiencies to your broadcast operation? Click here to schedule a meeting/demo.
A long-time user of ProTrack TV, WCMU felt the need to unify their broadcast operations so that they could take advantage of the numerous operational and financial efficiencies that our comprehensive ProTrack solution offers. For example, by employing a centralized system across both operations, WCMU development teams can now maximize cross-selling opportunities, issue a single contract/invoice across their entire mixed-media portfolio (i.e. TV, radio, print, web, experiential, etc.) and generate more insightful underwriting reports on all current/future revenue opportunities.
A service of Central Michigan University, WCMU-FM delivers a balanced schedule of programs that inform and entertain over three million listeners throughout central/northern Michigan and parts of Ontario. Central Michigan University Public Broadcasting is the largest university-owned public broadcasting network in the nation and a vital community resource.
For more information regarding WCMU, please visit their website by clicking here.
Interested in learning more how our products and services can delivery efficiencies to your broadcast operation? Click here to schedule a meeting/demo.