WNED Selects ProTrack Radio
NORTHAMPTON, MA - July 26, 2007 - WNED, a ProTrack TV customer since 1998, has consolidated their television and radio operations by integrating our ProTrack Radio application into their existing ProTrack broadcast management system.
Since ProTrack Radio is designed specifically for radio broadcasting, it will provide WNED with numerous operational efficiencies including: template scheduling, segmented program elements, multi-schedule management, seamless third-party integration, etc. However, by combining our two powerful applications, WNED will receive the added benefit of having a single resource and repository for all of their underwriting efforts. This approach will enable WNED to streamline their approval process, minimize data entry and improve communication between underwriting, traffic and billing departments, resulting in less errors and increased productivity. Additionally, WNED will strengthen their offering and brand by being able to issue a single contract and invoice against their entire mixed-media portfolio (i.e., TV, radio, print, web events, etc.).
"We are excited that WNED has the confidence in our products and services to expand their relationship with us," said Crist Myers, Vice President of Sales and Marketing. "We initially created ProTrack Radio because of the desire of joint-licensees like WNED to employ a centralized broadcast management system that will increase organizational transparency and provide for better asset management capabilities - all at a reasonable price-point. We look forward to continuing to support WNED in the days and years ahead."
About WNED:
Member-supported WNED serves a bi-national region of 3.1 million households across Western New York and Southern Ontario with high-quality programming and services that enlighten, inspire, entertain, and educate. WNED AM 970 is the region's leading provider of news and information programming, mixing the best of NPR, PRI, the CBC, the BBC and more with local reporting and community forums. WNED-FM celebrated its thirtieth anniversary of broadcasting an all-classical format in April 2007. It is the only station broadcasting classical music 24 hours a day in the Buffalo, New York and Toronto, Canada market.
For more information about WNED, please visit their website by clicking here.
Interested in learning more about how our products and services can deliver efficiencies to your broadcast operation? Click here to schedule a meeting/demo.
Since ProTrack Radio is designed specifically for radio broadcasting, it will provide WNED with numerous operational efficiencies including: template scheduling, segmented program elements, multi-schedule management, seamless third-party integration, etc. However, by combining our two powerful applications, WNED will receive the added benefit of having a single resource and repository for all of their underwriting efforts. This approach will enable WNED to streamline their approval process, minimize data entry and improve communication between underwriting, traffic and billing departments, resulting in less errors and increased productivity. Additionally, WNED will strengthen their offering and brand by being able to issue a single contract and invoice against their entire mixed-media portfolio (i.e., TV, radio, print, web events, etc.).
"We are excited that WNED has the confidence in our products and services to expand their relationship with us," said Crist Myers, Vice President of Sales and Marketing. "We initially created ProTrack Radio because of the desire of joint-licensees like WNED to employ a centralized broadcast management system that will increase organizational transparency and provide for better asset management capabilities - all at a reasonable price-point. We look forward to continuing to support WNED in the days and years ahead."
About WNED:
Member-supported WNED serves a bi-national region of 3.1 million households across Western New York and Southern Ontario with high-quality programming and services that enlighten, inspire, entertain, and educate. WNED AM 970 is the region's leading provider of news and information programming, mixing the best of NPR, PRI, the CBC, the BBC and more with local reporting and community forums. WNED-FM celebrated its thirtieth anniversary of broadcasting an all-classical format in April 2007. It is the only station broadcasting classical music 24 hours a day in the Buffalo, New York and Toronto, Canada market.
For more information about WNED, please visit their website by clicking here.
Interested in learning more about how our products and services can deliver efficiencies to your broadcast operation? Click here to schedule a meeting/demo.