Healthcare News Network Transitions to ProTrack TV


NORTHAMPTON, MA - July 2, 2007 - Healthcare News Network, an innovative and dynamic television network "narrowcasted" throughout hospitals across the United States, has chosen ProTrack TV to be their enterprise-wide software solution for broadcast management and operations.  ProTrack TV's intuitive workflow will consolidate and streamline programming, scheduling, traffic, sales management, automation and accounting integration under a single software platform.  Included in the acquisition, is a multi-channel delivery platform that will allow Healthcare News Network to deliver both national health news and customized local content directly driven by hospital services and their specific patients' needs.  Additionally, ProTrack TV will enable affiliates to personalize the content viewers see, including facility specific press and media releases, hospital job openings and employee highlights.

Until now, there has never been a network designed specifically for healthcare matters, offered exclusively in a hospital setting.  "We are absolutely thrilled about this venture" states Crist Myers, Vice President of Sales and Marketing.  "Healthcare News Network is raising the bar in respect to delivering important and compelling content to viewers in the most appropriate of settings.  Healthcare News Network represents a great opportunity for us to expand our offering to emerging networks devoted to bringing up-to-the-minute content designed to inform and capture the viewer's attention.  We look forward to supporting Healthcare News Network in the weeks, months and years ahead."

For more information about Healthcare News Network, visit their website by clicking here.

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