Content Management

Today, content must follow the audience
Managing media assets means managing metadata: this has been the core strength of ProTrack for more than 20 years. Non-linear programming (online, mobile, VOD) add the most value to the sales process when you can effectively track how, when and where it's being published. ProTrack's effective management of metadata ensures the right content is in the right place at the right time so you can fully capitalize on these programming options.

Effective digital workflow turns content into assets
For all the investment you need to make in programming, automation, and storage, it's only a line item expense if you can't reliably access, activate, and promote the content: that's how content becomes a true media asset. No other software has the track record of successful system integration that ProTrack has built over the decades. Its ability to grow with your operation as the scale and scope of your content expands means that ProTrack will keep you at the leading edge — without losing your balance.