WATC TV Transitions to ProTrack TV

NORTHAMPTON, MA - April 28, 2008 - It brings us great pleasure to announce that WATC TV in Norcross, GA has decided to transition its broadcast management responsibilities to ProTrack TV.

In its second decade of broadcasting, WATC TV has simply outgrown its existing traffic and scheduling system.  They are seeking a more comprehensive solution that will provide them a more inclusive platform for its growing broadcast operation and allow them to continue their evolution in becoming a fully digital-based broadcast environment.  WATC TV's purchase requirements were simple...to acquire a centralized software solution that is structured yet flexible, affordable yet scaleable and comprehensive yet easy to use.  After a thorough evaluation, WATC TV determined ProTrack to be the perfect fit.

"With over 30 years experience in the television industry, I've known about ProTrack's reputation and track-record for some time now," explains Scott Willis of the WATC TV/DT Engineering Department. "WATC-TV is unique in that we are a non-commercial broadcaster with a focus on delivering quality educational-based content to our viewers.  Since we do not accept revenue in the form of advertising, it's imperative that we implement proven products/services at an exceptional value.  Following an extensive evaluation of broadcast management systems, it was evident to us that ProTrack was more than capable of providing WATC TV with the software tools we need to serve our audience today and well into the foreseeable future."

WATC TV's programming features a mix of family, Christian and educational programming and is seen over the air throughout the metro Atlanta market and in over one million cable homes.

For more information regarding WATC TV, please visit their website by clicking here.

Interested in learning more about how our products and services can deliver efficiencies to your broadcast operation?  Click here to schedule a meeting/demo.